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Showing posts from June, 2019

Greatest Marketing Campaign Plan!

“More than 1600 times the ROI. ” Apart from the intangible benefits. In this era where people prefer digital marketing campaign without trying to understand deeply what is marketing concept or the nature of marketing, the following marketing strategy was an absolute killer! One of the greatest marketing campaign plan that I have come across, which had a really wide reach was the “ Lifebuoy Roti Campaign ”. It was an ideal campaign. It had a proper motive, well defined target segment, planned out expense, expected ROI & results. [... to read about the best work from jobs better than amazon work from home jobs & rat race rebellion , click here ‘Did you wash your hands with Lifebuoy?'  That was the message, in Hindi, stamped on over 2.5 million Rotis(Indian Bread) at the Maha Kumbh Mela in 2013, the largest congregation of human beings on our planet.  Roti is an important and mandatory item of every complete Indian meal. And the only way to eat it is with